Listen to Sony’s answer to Nikon’s anti-mirrorless arguments :)


You surely remember how Nikon “arguments” against the mirrorless camera performance during their D5 presentation (video here on SAF, watch from min 8). Well you have to listen to Sony’s answer during yesterdays product presentation in NYC. Watch from minute 9.30:

Preorders (start on Feb 10):
A6300 body at BHphoto, Amazon, Adorama and at Parkcameras.
A6300 with kit lens at BHphoto, Amazon, Adorama and at Parkcameras.
24-70mm f/2.8 GM FE at BHphoto, Adorama and at Parkcameras.
70-200mm f/2.8 GM FE at BHphoto and at Parkcameras.
85mm f/1.4 GM FE at BHphoto, Adorama and at Parkcameras.
Sony FE 1.4x Teleconverter at BHphoto.
Sony FE 2.0x Teleconverter BHphoto.


And at last we got it! Sony announces the A6300 and three new super FE lenses!



Sony guys! You got your new toys and prepare to spend quite some money for those! On February 10 you can start to preorder the following new Sony stuff:
A6300 at BHphoto.
24-70mm f/2.8 GM FE at BHphoto.
70-200mm f/2.8 GM FE at BHphoto.
85mm f/1.4 GM FE at BHphoto.
FE 1.4x Teleconverter at BHphoto.
FE 2.0x Teleconverter BHphoto.

Sony responded to the huge request of new f/2.8 zoom and a fast portrait prime. But as usual this doesn’t come cheap. In the meantime check out the full press text here:

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2015 Japanese company camera worldwide shipment analysis: Mirrorless sales steady compared to 2014


Bildschirmfoto 2016-02-02 um 15.50.56
The Japanese group CIPA published the full 2015 camera shipment report. The data are based on the world-wide shipment units collected from all Japanese manufacturers. So here are the findings:

Overall camera unit shipment (Graph above):
It shows the overall camera shipments measured in units. This includes fixed lens and system cameras (both DSLR and Mirroless). There were 35% less cameras shipped compared to 2014.

Overall system camera (DSLR+Mirrorless) unit shipment (Graph below):
Compared to 2014 companies shipped -12% cameras.

Bildschirmfoto 2016-02-02 um 15.51.55

So as you see it’s the fixed lens camera marked suffering the bigger loss. Moreover the 12% decrease is also caused by the new companies strategic which focuses on premium cameras with higher profit margin.

The interesting note is that Mirrorless system cameras sold as good as in 2014. It’s basically the only camera segment not having lost terrain in 2015!

Bildschirmfoto 2016-02-02 um 16.00.07



Canon finally says they will focus on mirrorless system camera development!



CanonWatch spotted and interesting interview made by Asciijp with Canon manager Yagi Koichi:

Canon Marketing Japan Imaging System Company, president Yagi Koichi Managing Executive Officer [says] “in the third quarter and fourth quarter of 2015, we have been able to ship a lot of mirror-less […] cameras, [but we are] not yet satisfied […]. At present [we are working on] new products, but [we can not] mention, the third quarter in 2016, towards the fourth quarter and that the mirror-less market is forecast to grow, Canon’s share of the mirror-less camera market [in the last] two years ago [was] the 4. position, we want to aim at the 3. position [intended as ranking, editor’s note]. By all means [we want to get the] second place this year […]. And, because second place [is the] middle of the goal, [as] soon as possible [we] want to take the seat of the number one[…].

Within the interview Canon makes it clear:

  1. They want to focus on the mirrorless system camera development
  2. They hint more “premium” (FF?) mirrorless system cameras could come in late 2016
  3. They want to become the second player on the market (behind Sony). This would mean surpass MFT and Fuji within 2016.

I am not sure what Canon’s plan is. The EOS-M system has basically ZERO lens development. So if they are going FF will they abandon APS-C lens development just like Sony did?